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Our Mission

YÜJ (you-jay)™ Enlightened Granola

YÜJ (you-jay) Granola is all about unity. Unity in food, family, and community.

As a on-the-go mom, Massiel was always on the hunt, searching for snacks that met her high nutritional standards, and could be enjoyed by the whole family. And then the unexpected happened! She was introduced to an amazing granola that met her strict nutritional standards.

Massiel, a yogi with culinary education, and her brother Fernando, an IT wiz and entrepreneur (who makes an excellent taste-tester but whose culinary experience expands no farther than watching Food Network), began tweaking the original recipe and perfected their own granola, making it part of the family.

YÜJ Enlightened Granola is proud to donate 10% of proceeds to children’s and environmental charities each month.

From our family to yours,

Massiel and Fernando

  • Enlightened

    Our enlightened granola boasts seven different kinds of nuts and seeds, packing an antioxidant punch unlike any other! YÜJ is a nutrient dense “feel good” snack that can be enjoyed by the entire family.

  • Ready to Eat

    Enjoy YÜJ straight from the bag, as a cereal, ice cream topping, or mix it in your favorite yogurt.

    The possibilities are endless!

  • 100% Natural Ingredients

    Our Enlightened Granola is made with 100% natural ingredients. We thrive to provide the best in the market!

  • Innovative

    Created intentionally by our wonderful chef, YÜJ is an innovative on-the-go snack for absolutely everybody!

  • YÜJ Enlightened Granola

    The Snack That Keeps on Giving

  • Kids Love It!

    Provide your children with a much healthier snack for school, sports, daycare, and anything you can think about!